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As a followup to our last blog post, we’d like to share some more guidance to keep in mind as you are updating and refining your school’s policy related to Facebook (and other social networking sites). We hope this is helpful for you. Please remember, though, that you must do a lot more than policy enhancements to be in compliance with the FCC’s new mandates, and to make a meaningful difference in protecting students and avoiding liability issues. Thanks again to Mike Donlin for his excellent summary on these matters!

Preliminary Guidance on the use of Facebook, MySpace and other Social Networking Sites in Schools

- Recognizing the value of social networking in 21st century education,

- Recognizing that social networking is specifically mentioned in Protecting Children in the 21st Century Act and FCC guidance,

- Recognizing that the FCC guidance states specifically that filtering of Facebook, My Space and other social networking sites is not necessarily required, and finally,

- Recognizing that there are potential safety, security and liability issues, the following is preliminary guidance for educators on the use of social networking sites in schools:

1. Check and follow your most current district / school policies and procedures on the use of social networking tools in schools. The policy you may be called by some variation of your district’s Internet Use, Network Use, Internet Access, or Network Access policy. You will also want to check your district’s Internet or network use/access agreement for students and staff.

2. Keep personal and professional/educational accounts separate.

a. There might be different, separate accounts through the same service, however.

b. Do not use social networking sites which do not come through your district network.

3. Never friend a student on a personal site.

4. Do not share personal information on your professional/educational site.

5. Remember: using a social networking site for educational purposes has the potential for extending your school day beyond the school day and the school walls.

- It also has the potential of exposing students to your own or to others’ personal information, even inadvertently.

6. All rules which apply to your bricks-and-mortar classroom and school apply to the online, social networking environment: bullying, harassment, courtesy, appropriate language, timeliness, etc.

7. Inform and involve school administration

8. Inform and involve parents/guardians as appropriate. However, this also may be problematic:

a. Inviting parents to join/participate would be tantamount to inviting parents to be involved in your classroom every day.

b. The parents would have to know that they should not join using their ‘personal’ sites.

c. Remember: there are students from broken, blended or other non-standard families, as well as some with no-contact orders. The teachers would have to be able to negotiate through all that in some, not too demanding way.

d. This might involve a small number of students, but potential risk and liability issues arise.

9. Do not friend other adults on your educational site.

a. Allow for the possibility of inviting “special guests” for specific educational purposes.

b. For such a professional guest profile-type, establish a vetting process, done by the educator using some sort of rubric.

c. Establish what the expert guest would need to agree to be involved.

d. Consider the involvement of teaching team members, student teachers, specialists, counselors and/or administrators

10. Read, become familiar with all site-related Terms of Use documentation.

Our colleague Mike Donlin and I have been talking out some issues related to public education and teen technology use. He has recently pointed out that there are certain points that the FCC would like schools to know as it relates to their intersection with and use of social networking sites. Specifically, schools need to be very familiar with the Protecting Children in the 21st Century Act, and that it:

1. Adds statutory language to existing FCC rules for implementing the Children’s Internet Protection Act

2. Has an impact on eRate compliance

3. Requires that school districts’ board policies provide for the education of minors regarding appropriate online behavior including interacting with other individuals on social networking websites and in chat rooms, and regarding cyberbullying awareness and response

4. This requirement is in addition to existing Children’s Internet Protection Act requirements (requiring blocks/filters, and education of staff, students, parents, etc.)

Also, in addition to policy language, it is important to note that the FCC also specifically mentions Facebook and MySpace, as well as addressing other social networking sites. The FCC finds that:

1. Individual pages on Facebook or MySpace might be potentially harmful to minors, but

2. these sites are not “harmful to minors”, per se, and

3. do not fall into a category of websites which must be blocked.

4. Further noting recent work by the Department of Education, the FCC and the DOE suggest that “social networking websites have the potential to support student learning…” (FCC 11-125 Report and Order, p.8)

So, what are the implications of all of this?

1. By July 1, 2012, School Boards will have to create or update current Internet Use policies to include wording that they are teaching Internet safety

2. Districts will have to decide how, who and with what they will implement this new requirement

3. With the comments on Facebook and other social networking sites, and with the inclusion of social networking within required Board policy language, education and training around both appropriate and pedagogical uses of social networking resources will be critical

4. Districts and schools will need background and training on issues, materials, approaches, resources

5. Cyberbullying awareness and response will need to be included within ongoing harassment, intimidation and bullying training and program implementation

6. As the education of minors about appropriate online behavior, digital citizenship, cyberbullying, etc., covers a wide range of issues and topics, it will be very important for prevention-intervention, school safety, counseling, educational technology and content specialists to work closely to create as effective and all-encompassing digital safety education program as possible

So, the major question are as follows: Is your district positioned to address all of these requirements? How specifically are you making this happen? What will you use to educate staff and students? What protocols are currently in place as it relates to prevention, investigation, and response? Are they ideal? I know that many states just wrapped up standardized testing, and are just trying to make it through the end of the school year. These matters, though, will have to be addressed before administrators take a break for the summer.

Canadian Cyberbullying Educator and Speaker Lissa Albert and I have been chatting about some parents engaging in controversial and arguably questionable behavior to “send a message” to their teenagers about appropriate and inappropriate behavior. These instances have gone viral, and Lissa has done a great job of providing a backdrop of this practice as well as detailing why we just don’t support these kinds of responses. Her writeup is below – I encourage you to share with us your thoughts. Also, feel free to contact her with any followup!  Here we go:

There is a new, troubling trend emerging in our digital world; it blends social media and parental discipline. And it’s more disturbing than one might believe at first glance. It’s even been given a name: “cyber-discipline”.

The first such incident occurred in February 2012, when the news outlets carried the story of a man in North Carolina, who decided to discipline his 15-year-old daughter for having complained about her parents, on Facebook. She blocked her parents from seeing it, and used belligerent, curse-filled rhetoric. She was upset at all the chores she had to do, and complained about it. Was she mouthy? Yes. Obscene language used? Yes. Did she cross the line? Yes. But at the age of 15, is she still learning about appropriate behavior? Yes.

Tommy Jordan’s way of handling his daughter was to post a video on YouTube, entitled “Facebook Parenting: For the Troubled Teen”. The video begins with the camera on him, as he explains that he will be providing advice for parents who have to deal with kids misbehaving on Facebook. He addresses his daughter, telling her how he fixed her computer and spent money to do so, and came across a post on Facebook she obviously didn’t think he’d see. He reads the post which is what can only be described as a typical teen complaint about having to clean up and do chores. As he reads, he mocks her words. He then addresses the things she said, point by point, talking directly to her – albeit via YouTube.

When he is done, the camera moves to show the computer in the grass and dirt. He says, “That right there is your laptop.” He then moves a gun into the video and says, “This right here is my .45,” and proceeds to shoot the laptop – nine times. He counts the bullets, telling her she’ll have to pay him back the dollar each one cost.

He posted the video to YouTube, it went viral, and the father has gone on the talk show circuit. It also prompted many discussions about how social media was used as well as this type of discipline. The debate ranged from the insinuated violence, to the over-reactive nature of the discipline, to the utter waste of an expensive piece of technology. This father got revenge on what his daughter did; it is never right for a parent to get revenge on their child. He stated, in an interview, “She put it on Facebook, I put it on Facebook.” Why was it wrong for his daughter to swear and behave immaturely online but not wrong for him to do the same in a public video denigrating her?

Another case of blatant cyberbullying came to light this past week. In Akron, Ohio, Denise Abbott decided her 13-year-old daughter Ava needed disciplining for airing her gripes on Facebook, and used the same venue to exact her parental “justice.” She used Photoshop to place a red X over her daughter’s mouth in a picture of Ava. She added the text: “I do not know how to keep my (mouth shut). I am no longer allowed on Facebook or my phone. Please ask why. My mom says I have to answer everyone that asks.”

She uploaded the photo to her own Facebook account as well as to her daughter’s, making it the cover photo (the very large banner-type picture the new Timeline format incorporates) as well as the small thumbnail profile photo used as an inset (see photo). To make matters worse, the local network news did a story on what had been done, and while 13-year-old Ava does not appear in the story, her photo does. This prompted national news to pick up the story as well. Denise Abbott says, “You have to adapt your parenting skills with the times.”

The news story made the Internet, and has – of course – gone viral. Denise Abbott has also gone on the “Today” show, and may yet appear on other shows. A simple Google search reveals that this story has gone around the world, with news items from France, Portugal, Spain, Brazil, and Germany, and probably more countries than can be listed in this space.

Both Tommy Jordan and Denise Abbott have said that had they known they would receive such worldwide attention, they might have rethought their actions. Surely Denise must have heard about the backlash Tommy Jordan got; and yet, she did what she did anyway, as well as invite local news media into her home to cover the story. It’s important to note that it’s always too late for regrets, once it’s on the Internet. This will never be erased even as the headlines fade. Abbott has said that she never expected this to go viral the way it did. Jordan says the same. This reinforces the need for parents to understand the viral nature of the Internet.

Tommy Jordan speaks directly to his daughter about his feelings regarding her Facebook posting; but he does so via video camera, posted on YouTube. Denise Abbott prefaced her actions by removing Ava’s phone and Facebook privileges. Both these parents seem to have the right ideas, the wrong methods. Instead of addressing their children’s behavior privately, at home, they – in essence – opened the walls of their living rooms to the world. And yet, they did so because they were upset that their children had done the very same thing! Hannah Jordan had complained using Facebook; Ava had used Facebook to speak disrespectfully about her mother but no details have been provided.

Both forms of discipline, in my opinion, went way overboard, but they also crossed an important line between home discipline and public degradation. Moreover, it seems these parents wanted some sort of public approval for getting their kids in line. That seems to take priority over getting the behavior changed; otherwise, why post it online? Why go on talk shows? Why not deal with their children in their homes, privately, and respectfully? Shouldn’t adults be the adults in these situations, and model positive behavior instead of reflect the very acts for which they are penalizing?

What is wrong with these types of disciplinary actions? Some thoughts:

- Parents have turned parental discipline into a world-stage event. It’s tantamount to putting one’s child on a stage, in a spotlight, pointing fingers to highlight what is actually normal teenage behavior, stating “look how badly my child behaved,” and inviting everyone on the Internet (and those watching on television) to do the same. It is a very strong example of cyberbullying, using technology and the platform of social media to humiliate and denigrate. It is not discipline at all, it is public shaming, and it is abusive. Various news stories have Ava saying she deserved it, but did Ava really feel that way or is she somehow feeling coerced to own up to it?

- It also opens doors for so many other parents to follow suit. On the site where the story first emerged online, there are countless comments from parents exclaiming, “I’m definitely going to do this when my kid acts up!” Polls (unscientific as they may be) on the various news outlets have shown an overwhelming majority of parents who believe that both Jordan AND Abbott acted appropriately. It provides dangerous precedents for more cyberbullying behavior on the part of parents, the very people who are supposed to be protecting their kids from the world, not exposing and shaming them.

- This trend also begs the question: what will parents like Denise Abbott do when their children commit a second, or more egregious infraction? They will – we know they will. Kids misbehave. It’s normal. As they grow, they test their wings. What will she do when Ava uses harsher words, or decides to skip a day at school, or any other numerous known teenage rule-breaking behaviors? The bar is already advanced on how far she will go to discipline Facebook rudeness. What comes next? Where does she go from here? She has already said, on NBC, that she will do something similar again if that’s what it takes. That, in itself, is deeply alarming. And if she has to do it again – did it really work in the first place? There is no magic disciplinary action. Kids – like adults – learn through repetition and maturity. We will all make mistakes. We may make the same mistakes more than once. That’s human nature.

Some questions to ponder:

- Why is it “creative parenting” when an adult carries this out but cyberbullying when kids target one another? If this had been another kid, the story would have been about cyberbullying. Abbott may even have called out the other teen who was humiliating her daughter. Yet somehow, these parents – and their supporters from far and wide – believe their actions are for the betterment of their children. The very example of the power in cyberbullying is intrinsic in these stories. Abbott’s actions, in her mind, are justified because she is the parent, the authority – the one with the power, as opposed to another child carrying out this action, in which case she probably would have been incensed that her daughter had been targeted and victimized.

- As well, is it not dangerous to call this “creative”, which carries a positive connotation? Almost every news story has referred to it as “creative parenting”. We must change that perception.

- If the behavior does change, is it because the child has learned a lesson? Or merely because the child has been so intimidated by his/her public shaming (and perhaps emails or posts from strangers) that call further attention to their rule breaking? Ava’s response via email stated that she had been rude to her mother but that she will think twice next time because “It made me realize that I didn’t want my picture on there like that because all of my friends were asking me what happened and what I did.” She doesn’t say that she realized it was wrong to be rude to her mother, only that she did not want to be humiliated again. Lesson learned? Perhaps. Punishment feared? Yes. Parental discipline is not to instill fear of the punishment; it is to teach a change in behavior due to understanding of why the behavior needs changing. I don’t believe we’re seeing that in Ava’s statement.

- With so many bullycides and cyberbullycides in our headlines, do we really want to see cyber-discipline become the acceptable, notable norm? Will more “creative” solutions for parents to use social media to shame their children, in the most public forum possible, emerge if this is not addressed? And if so, is it not frightening to think of what other parents may do? Those with true abusive streaks have the potential to harm their children beyond the pale.

- Denise Abbott, in follow-up stories, even says, “When you put everything on Facebook, you have to realize there is a consequence for all of your actions.” Does Denise realize that the consequence is now worldwide reaction to her actions on Facebook? And that consequence is not only negative toward her, but encouraging of others to follow in her footsteps? How many more kids will we see highlighted on the news as the targets of “creative discipline” and how many will already be experiencing bullying or cyberbullying at the expense of their self-esteem? Must we get a tragic wake-up call before cyber-discipline is finally put into its proper category – that of cyberbullying?

The story has gotten a lot of press, and those supporting the actions of both these parents seem to be unaware of how cyberbullying is inherent in both cases. How can we prevent more children from the cyber equivalent of stockades in a public square?

It’s time to get proactive. Spread the word that cyberbullying doesn’t just “look like” inflammatory texts in emails, text messages, Facebook or Twitter posts. Spread the word that cyberbullying takes many forms, and we must train everyone involved (parents, teachers, students, and bystanders) not only to recognize cyberbullying but to stand up in defense of victims, especially when those victims are being targeted by their parents. Harsh? Not when you look at the analysis of the behavior: social media used as a tool to publicly out a misbehaving teen. Whether it is parent or peer, this is cyberbullying. And it’s up to us to make sure cyber-discipline does not become sanctioned cyberbullying.

We’ve been discussing the importance of school climate as it relates to bullying and cyberbullying quite a bit on this blog (see here  and here for examples). Well, we just published a whole book on the topic! School Climate 2.0: Preventing Cyberbullying and Sexting is now in print and available from the publisher, on Amazon, or many other online bookstores. This is the first book on the topic of cyberbullying and sexting that focuses primarily on what can be done to prevent the behaviors from happening in the first place. We argue that “educators who establish a nurturing and caring classroom and school climate will make great strides in preventing a whole host of problematic behaviors, both at school and online.” The book provides concrete examples of how to do just that.

Here is an excerpt from the Preface:

This book seeks to explain and promote the importance of school climate in preventing teen technology misuse. Most of books and articles in print today simply describe the nature of cyberbullying or sexting (e.g., what it looks like, how much of it is occurring, and among whom). While this is an important first step, we seek to meaningfully build on the knowledge base and more explicitly connect the high-tech behaviors of teens to the school environment.

 

Much of what you will read is based on information we have learned through our decade-long exploration of the ways teens are using and misusing technology. We have completed seven formal independent studies involving over 12,000 students from over 80 middle and high schools from different regions of the United States. To guide the discussion, this book specifically features information from our most recent study, a random sample of over 4,400 middle and high school students (11 to 18 years old) from one of the largest school districts in the United States. Surveys were administered to students in 2010, and the information gathered represents some of the most recent and comprehensive data on these topics. We will also refer to the work of many others who have labored to better understand how adolescents use, misuse, and abuse these technologies.

 

In addition to the quantitative data collected, we have also informally spoken to thousands of teens, parents, educators, law enforcement officers, and countless other adults who work directly with youth. Our observations are essentially a reflection of their experiences. During these interactions, we have been fortunate to learn from those on the front lines about what they are dealing with, what is working, and what problems they are running into. The stories we hear are largely consistent with the data we and others have collected that will be presented throughout this text. We also receive numerous emails and phone calls on a weekly basis from educators, mental health professionals, parents, and other youth-serving adults looking for help with specific issues. These conversations help us to understand and consider the problem from a variety of angles and perspectives. All of the stories included in this book are real. In some cases the language has been modified slightly to fix spelling and grammar mistakes and improve readability, but the overall messages have not been changed.

 

In Chapter 1 we begin the discussion by focusing on the intersection of teens and technology and how the inseparability of adolescents from their high-tech devices affects, and is influenced by, what is going on at school. In Chapter 2, we outline the characteristics of a positive school climate along with some of the beneficial outcomes associated with such an environment.

 

In Chapter 3 we detail the nature of bullying in the 21st century. In many ways the bullying of today is very similar to the way it was when we were growing up. But technology has enabled would-be bullies to extend their reach, resulting in many significant challenges for educators, parents, and others who are working to resolve relationship problems. Cyberbullying, which we define as willful and repeated harm inflicted through the use of computers, cell phones, and other electronic devices, typically refers to incidents in which students threaten, humiliate, or otherwise hassle their peers through malicious text messages, web pages, or postings on Facebook or YouTube. It is clear that peer harassment that occurs on school grounds is a significant threat to a positive school climate. That said, online bullying also disrupts the ability of students to feel safe and secure at school. The vast majority of the time, targets of cyberbullying know the person doing the bullying (85 percent of the time in our research), and most of the time the bully is someone from their school. If students regularly post hurtful, embarrassing, or threatening messages to a fellow classmate’s Facebook page, for example, it unquestionably affects that student’s ability to feel comfortable, free, and safe to focus on learning at school.

 

Chapter 4 describes sexting, which we define as the sending or receiving of sexually explicit or sexually suggestive nude or seminude images or video that generally occurs via cell phone (although it can also occur via the Web). Some have described this problem in dismissive ways, calling it this generation’s way of “flirting” or characterizing it as a safer way to experiment sexually and come to terms with one’s own sexuality. While this may be true in part, engaging in sexting can lead to some significant social and legal consequences. We begin to tie everything together in Chapter 5, where we explicitly link school climate to online misbehaviors. Here again we argue that schools with better climates will see fewer cyberbullying, sexting, or other online problems among students. Ancillary benefits for educators who harness the power of a positive climate at school may include better attendance, higher school achievement, and more cooperative attitudes across the student body and among staff. A school with a positive climate is definitely more enjoyable to work and learn in, and can therefore lead to many other beneficial outcomes for students and staff alike. The remaining chapters of the book focus on providing you with strategies to establish and maintain a positive climate (Chapter 6) through peer mentoring and social norming (Chapter 7), assessment (Chapter 8), and appropriate response strategies (Chapter 9).

You can learn more about the book, including a full table of contents and reviews from folks who have read it, on our companion website, www.schoolclimate20.com. You can also like us on Facebook, and follow us on twitter. Let us know what you think!

Estimates of the number of teens who have experienced cyberbullying are all over the map. I can point you to a paper published in a peer-reviewed academic journal that says that 72% of students have been cyberbullied while another published study puts the number at 5.5%. The numbers are similarly varied when it comes to the number of students who have cyberbullied others. So how many teens have been involved?  Last summer we reviewed all of the published papers on cyberbullying to try to get a handle on this question. These results were published in our book Cyberbullying Prevention and Response: Expert Perspectives, which included contributions from a number of knowledgeable sources from around the United States (see a list of authors here).

As of the summer of 2011, there had been at least forty-two articles on the topic of cyberbullying published in peer-reviewed journals across a wide variety of academic disciplines. Although there are additional articles being published quite regularly and it is likely that we have missed some published works, this review represents the most comprehensive summary of available research findings at the time of its writing.

Among the thirty-five papers published in peer-reviewed journals prior to the summer of 2011 that included cyberbullying victimization rates, figures ranged from 5.5% to 72% with an average of 24.4% (see Chart 2.1). Most of studies (n=22) estimate that anywhere from 6% to 30% of teens have experienced some form of cyberbullying. These findings are consistent with our own research over the last ten years. As illustrated in this chart, the percent of youth who responded to our surveys who have experienced cyberbullying at some point in their lifetime ranged from 18.8% to 40.6% in our studies, with an average of 27.3%. Our most recent study based on data collected in the spring of 2010 found that about 21% of youth had been the target of cyberbullying. To be clear, this generally means that one out of every five kids you know has been cyberbullied.

Relatedly, the number of youth who admit to cyberbullying others at some point in their lives is a bit lower, though quite comparable. Among twenty-seven papers published in peer-reviewed journals that included cyberbullying offending rates (see Chart 2.3), 3% to 44.1% of teens reported cyberbullying others (average of 18%). Across all of our studies (see this chart), the rates ranged from about 11% to as high as 20% in our most recent study. The average percent of youth who reported cyberbullying others in our studies was 16.8%. This once again means that, generally speaking, slightly less than one out of every five adolescents you know has at some point cyberbullied someone else. These rates are also consistent with the weight of the available research conducted by others.

Much of the variation in the figures reported across these studies can be explained by the methodology utilized. For example, some researchers define cyberbullying very broadly (any online harm), whereas others define it more narrowly (repeated harassment using cell phones). Moreover, some studies sample middle school students and others target high school-aged youth. Some studies ask students to report any experience they have had during their lifetime while others focus on cyberbullying experienced in the previous 30 days. Some use online samples while others survey students at school or in their homes. The variations are endless!  As you might expect, those studies that sampled older students who were online using a broad definition of cyberbullying were more likely to report higher prevalence rates. Some of the lower rates were found from phone surveys where respondents might not be fully forthcoming with their experiences since mom or dad or someone else may have been listening in on the conversation. There are strengths and weaknesses in every research methodology and we just need to be mindful of what those are.

Despite the range of figures reported in the research, the actual number of youth who experience cyberbullying (either as an aggressor or target) is probably lower than some would have you believe. Some media reports would like us to think that we are in the midst of a “cyberbullying epidemic” or that cyberbullying is “increasing dramatically!”  From my perspective if just one teen experiences cyberbullying it is too many, and Sameer and I work to reduce the number, no matter how large it is. But it is misleading to characterize cyberbullying as an epidemic that is out of control.  Research doesn’t support that conclusion. To be fair, research does demonstrates that teens are reluctant to tell adults about their experiences with cyberbullying, so the numbers reported in the above studies could be a bit low. That said, anonymous and confidential research is usually much more reliable than other methods of determining adolescent experiences with problematic or deviant behavior.

As researchers we have to look at all of the available evidence (both quantitative and qualitative, formal and informal) to determine a reasonable estimate of the number of youth who experience cyberbullying. From that perspective I think it is likely that at least 20-25% of school-aged youth have experienced cyberbullying at some point recently (within a few months). And while we don’t see any compelling evidence that this number has increased significantly over the last 10 years, we will continue to follow trends to see if that changes. Of course more research is necessary and we will evaluate and analyze any new figures that come out in the coming years so that we can refine our understanding and assess any changes that might be occurring over time.

For more information, please see:

Patchin, J. W. & Hinduja, S. (2012). Cyberbullying: An Update and Synthesis of the Research. In J. W. Patchin and S. Hinduja (Eds.), Cyberbullying Prevention and Response: Expert Perspectives (Chapter 2, pp. 13-35). New York: Routledge.